Industry News

Blogging for business

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: The following excerpt from the Inman News blog covers some blogging basics discussed by successful real estate bloggers at a recent event. We'd like to hear your insights on blogging, how it has impacted your business, and what you've found works and doesn't work. To leave a comment, join the discussion at the Inman News blog by clicking here. 'BEEP' for blogging How does a new agent come into a cutthroat market where other agents are dropping like flies as sales and price growth flatten? The answer for some may be blogging. A stellar panel of real estate bloggers discussed techniques, goals and philosophies around blogging during Inman News' Real Estate Connect conference in New York last week. Memorable outtakes from the panel were: 1. You gotta read to write. This is basic for writers in any genre, and blogging is no exception. Bloggers must read other blogs to get their feet wet, but that doesn't mean copying exactly what you see. Rather, it's "innovation over i...