Industry News pairs owners with prospective renters

Founder says site is 'rental industry equivalent of'

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A new Web site,, allows apartment owners and managers to search through a national database of prospective renters -- it's like "the rental industry equivalent of," says founder and CEO Jeremy Bencken. Bencken is also co-founder of and affiliate sites and The new site, launched this week, features Resident Listing Services, a searchable database with information entered by prospective renters. Apartment owners can search through resident profiles and contact them with personalized offers and information about current and upcoming rental homes. Basic features at the site are free and do not require registration. Contacting prospective residents requires a paid subscription. Site subscriptions start at $29.95 for 10 days of access with a single vacancy. "The service works because over 56,000 renters have already shared their detailed housing search with TenantMarket, enabling landlords to send one-...