To pay for leads or not to pay for leads

Guest perspective: Many pros can't quantify customer acquisition costs

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

I recently returned from the Inman News real estate technology conference in New York City invigorated with a thirst to champion positive change in our slumping industry. It must have been something in the pizza, together with spending three tech-filled days at the Marriott Times Square!