Industry News announces new Web site, lead-generation tools

'Warm transfer' system connects consumers, agents via phone

Don't miss the real estate event of the summer
Join 4,000 real estate pros at Connect SF, Aug 7‑11, 2017, which is operated by LendingTree LLC, has announced a Web site redesign that is intended to enhance property searches, and also announced a new "warm transfer" lead-generation program that immediately connects online consumers with real estate agents via telephone. has real estate brokerage operations and also operates an online lead-generate business for a network of real estate agents. The Direct Connect lead-generation program for the company's agent network has expanded to Orlando, Houston and Chicago after a six-month pilot test in Phoenix, the company announced, and will continue to be available to agents in Phoenix. Through the new program, a call center screens consumers who fill out an agent request form online and determine "the customer's level of readiness for working with a real estate pro" before making a live introduction to an agent via telephone. "Once transferred, the customer becomes an exclusive lead to that agent. The result is a hi...