Industry News

Mashup site combines real estate video, mapping capitalizes on multimedia trend

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A Web site that is a mashup of real estate video content and Google interactive mapping tools has a catchy name that is also a mashup: The site was developed by Philippines resident Roldan A. Aquino as a Google Maps and YouTube mashup and has since evolved as a free upload platform for real estate videos. In addition to the videos and maps, the site also features text descriptions of properties, including for-sale prices and Zillow value estimates. Real estate categories include homes for sale, rental apartments, vacation rentals, commercial space, and off-topic "just for fun" videos. Video and mapping are hot properties in the real estate world these days, as real estate professionals are increasingly incorporating multimedia content to draw more consumers to their Web sites. Research and consulting company Borrell Associates, in a February report on local online video advertising, reported that with the national real estate market cooling down, "more agents are turning ...