Industry News

Real estate’s ‘Clean Up Woman’

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Editor's note: Inman News would like to welcome Marc Davison as a regular columnist to our daily news service. Davison's perspectives on change in the real estate industry will appear on Inman News each week. His first column, "Clean Up Woman," opens with a few lines from a popular 1970s song. A clean up woman, is a woman whoGets all the love we girls leave behindThe reason I know so much about herIs because she picked up a man of mine ......Betty Wright, Vision Records, 1978 There are many Betty Wrights singing the blues in real estate. Their phones are quiet, their lead generation is dead. Their escrow cupboards are bare. With little to do, they realize their customers are having a swinging time with the clean up women of real estate -- the young, sexy progressive dot-coms and slick real estate brokerages that have traded the conventional curlers and floppy slippers for provocative Web sites and alluring services.   Power Points and growth charts showing the fantastic ascension...