Pre-season has kicked off for Project Blogger, a real estate blogging competition created by ActiveRain that aims to take 10-15 newbie bloggers and whip them into blogging shape.

The top blogger team will be crowned winner of the competition at Inman NewsReal Estate Bloggers Connect conference in San Francisco, July 31-Aug.1, 2007.

Blogging has taken off in real estate over the last year and a half, and successful agent bloggers are using it to connect with prospective clients online and network with colleagues. (See Inman News‘ special report, “The Real Estate Blog Revolution.“) Some of the top bloggers in the industry will be helping rookie bloggers gain a footing in the art and science of blogging.

ActiveRain will select 10-15 blogging coaches to each train a real estate blogging apprentice of their choice. Over the course of about four months, the blogging coaches will aim to develop the most successful real estate blogger.

Coaches and apprentices will be chronicling their Project Blogger experiences on their own blogs and the Project Blogger group on ActiveRain. A few coaches who have already signed up are Teresa Boardman, who blogs at the St. Paul Real Estate Blog; Ardell DellaLoggia, who blogs at the Searching Seattle Blog; and Jim Cronin, who blogs at the Real Estate Tomato blog. More about the coaches who have already committed to the project is at the “Meet the Coaches” post at ActiveRain.

Teams will be judged each week and scored according to criteria such as degree of innovation in approach, consistency, quality of postings, the apprentice’s community involvement, traffic or reach of apprentice’s blog, and more.

The competition officially opens on April 9 and ends July 15. Winners will be announced at Bloggers Connect. ActiveRain will donate $5,000 to the winning team’s charity of choice.

Interested observers can track each team’s progress and updates on the competition at the Project Blogger Forum on ActiveRain.

Inman NewsBloggers Connect is the first conference for real estate bloggers. The two-day event aims to help real estate bloggers gather insights into best practices and the biggest rewards of real estate blogging.


Send tips or a Letter to the Editor to, or call (510) 658-9252, ext. 133.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription