Pre-season has kicked off for Project Blogger, a real estate blogging competition created by ActiveRain that aims to take 10-15 newbie bloggers and whip them into blogging shape.

The top blogger team will be crowned winner of the competition at Inman NewsReal Estate Bloggers Connect conference in San Francisco, July 31-Aug.1, 2007.

Blogging has taken off in real estate over the last year and a half, and successful agent bloggers are using it to connect with prospective clients online and network with colleagues. (See Inman News‘ special report, “The Real Estate Blog Revolution.“) Some of the top bloggers in the industry will be helping rookie bloggers gain a footing in the art and science of blogging.

ActiveRain will select 10-15 blogging coaches to each train a real estate blogging apprentice of their choice. Over the course of about four months, the blogging coaches will aim to develop the most successful real estate blogger.

Coaches and apprentices will be chronicling their Project Blogger experiences on their own blogs and the Project Blogger group on ActiveRain. A few coaches who have already signed up are Teresa Boardman, who blogs at the St. Paul Real Estate Blog; Ardell DellaLoggia, who blogs at the Searching Seattle Blog; and Jim Cronin, who blogs at the Real Estate Tomato blog. More about the coaches who have already committed to the project is at the “Meet the Coaches” post at ActiveRain.

Teams will be judged each week and scored according to criteria such as degree of innovation in approach, consistency, quality of postings, the apprentice’s community involvement, traffic or reach of apprentice’s blog, and more.

The competition officially opens on April 9 and ends July 15. Winners will be announced at Bloggers Connect. ActiveRain will donate $5,000 to the winning team’s charity of choice.

Interested observers can track each team’s progress and updates on the competition at the Project Blogger Forum on ActiveRain.

Inman NewsBloggers Connect is the first conference for real estate bloggers. The two-day event aims to help real estate bloggers gather insights into best practices and the biggest rewards of real estate blogging.


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