Industry News

‘St. Joe 2.0’ samples the many forms of faith

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

With slowing real estate sales in many markets across the country, some real estate agents are willing to try almost anything to sell a house -- even if that means burying a saint. No, not the actual saint -- a statue. Some real estate agents believe that digging a hole and burying a statue of St. Joseph on the site of a for-sale home can help to lure a buyer. But the practice has stirred debate about whether the practice is true to the faith or a commercialized and superstitious ritual. There are several companies that sell statues and offer St. Joseph kits with instructions about how to bury the statue. Bill Wendel, owner of The Real Estate Cafe, a real estate company in Cambridge, Mass., and a practicing Catholic, has created a Web site to foster communication about St. Joseph and offer a forum for people to share their personal experiences and spiritual perspectives. He calls the project "St. Joe 2.0: Geography of Faith." The Web project resides at the site and features...