Coldwell Banker goes virtual with property sales

Company sets up shop in Second Life online world

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Coldwell Banker has put up a shingle in the Second Life digital frontier, and is among the first real-world real estate companies to sell virtual homes in cyberspace.

Second Life is a three-dimensional virtual world with its own currency, Linden dollars, that can be purchased for real money.

There are about 5 million registered Second Life users, or “residents,” and about 1.7 million of them are more active users who have participated in the virtual world — or “metaverse” — within the past 60 days. Residents are represented by customized characters called avatars.