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Using your Web stats wisely

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: With some three-quarters of real estate consumers going online to look for property listings, neighborhood information, home buying and selling advice, and tips on how to choose a Realtor, it's become crucial for real estate businesses to gain a sense of where people are going, what they are looking for, and what kinds of information they are contributing to online forums and review sites. In this three-part series, Inman News looks at various aspects of tracking online real estate trends. (Read Part 1.) Tim Burroughs, a Boise, Idaho-based Realtor with Keller Williams, recently had to get a price reduction on a listing -- not always an easy task for an agent. Burroughs used a Web traffic report from his site to show the seller that while the property had been viewed 350 times in four days online, no one had requested a showing. That was all it took to convince the seller it was time for a price reduction. Burroughs, who heads up, was able to pull in...