Agents debate posting listings info they don't represent

Discussion focuses on reach of MLS rules

LIVE NOW: Inman Connect San Francisco
Tune-in now to catch the livestream. Don't miss this chance to see real estate leaders tackle the industry's top problems.

A debate between agents over content posted at property valuation and marketing site Zillow.com escalated to a complaint filed with a Northern California multiple listing service. At issue is whether MLS rules permit agents to post information to the Web about for-sale properties that they do not represent, and whether this practice could potentially confuse consumers about which agent represents the property’s seller.

Jim Branscombe, CEO for Bay Area Real Estate Information Services Inc.