FTC warns lenders, media against running deceptive ads

Warning letters go out to more than 200 firms

Mortgage brokers and lenders — and the media outlets that carry their ads — have been put on notice by the Federal Trade Commission that some claims being made about mortgage loans on Web sites, newspapers and unsolicited e-mails may violate federal law.

The FTC says it has sent warning letters to more than 200 advertisers and media outlets after a nationwide review in June identified ads that were potentially deceptive or in violation of the Truth In Lending Act.