BrokerageIndustry News

Tough market offers opportunity

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

LAS VEGAS -- Real estate brokers and agents have a key role to play in guiding consumers through these troubled times in the real estate market, said participants in a Tuesday panel discussion during the National Association of Realtors' annual conference. "I think that in uncertain times the number one thing everyone is looking for is certainty," said Tami Bonnell, president of U.S. operations for EXIT Realty. Brokers must work to train their agents, she said, and agents in turn must work to educate consumers. "We need to reach out. We need to be the ones who are certain in uncertain times: 'We have accurate information and we're going to help you through this.' " Sharing market information with clients can help to dispel inaccurate or misleading information that they may be getting from other sources, panelists said. The panel, titled, "The Power Broker Perspective: The Female Point of View," featured seven women who all serve as managers for large real estate companies. Annie Hanna ...