Industry News

The lost listing

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

I was in the middle of a client meeting when my sponsoring broker called me. "I just want you to know," he said, "that Dick and Scott's apartment is on the market. They listed with the competition." WTF? Dick and Scott, who I had spent half my spring traipsing around with, in search of something new for them to buy? Dick and Scott, who had forced me to cool my heels in a diner for an hour, before I made the knock-'em-dead listing presentation that they had said "certainly convinced them that when they sold, they would go with me?" Dick and Scott, who had put specific pieces of furniture in storage on my recommendation? Dick and Scott, who I had run to the Benjamin Moore store for so I could match their paint colors? They listed with the COMPETITION? The worst part was that I was in a meeting, so I couldn't even freak out properly. I got the news right before Thanksgiving, so I figured I couldn't even freak out anyway. "You should call them," said my sponsoring broker, who has known the...