Industry News

A bad market is an entrepreneur’s best friend

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

A tale of two industries Real estate professionals could learn a thing or two by paying attention to another industry that's been having a tough time. Last year, Paul McCartney distributed his new CD through iTunes and Starbucks; Radiohead netted millions selling their latest album themselves; and Gene Simmons of Kiss fame turned to creative licensing to drive revenue. During the worst year ever in the music industry -- an industry hit as hard as ours by disinterested consumers, overstocked inventory, technology overload, Internet interlopers and a timeworn value proposition -- some artists flourished. These are the artists not mired in blame. And they aren't sitting around waiting for their market to change. They've moved beyond the mainframe and disengaged from dead-end practices. Amid the woes experienced by many of their peers, they're rocking out. If asked to explain, I believe they would say that a bad market can be an entrepreneur's best friend. Unfortunately, few in the music ...