Industry News

Being an agent is being a non-expert

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

When I first got into this business, all the "old" brokers I met told me that real estate was in the throes of monumental change. They had made their money, they said, by having control of their listings, and the Internet was revolutionizing that. They were no longer the monopolizers, or even the gatekeepers, of information. The new buzzword, they said, was "service." I thought that was just fine, and I tried hard, as I learned about sales, to learn about service. I had the greatest model in the world, because I went to work for the broker who had sold me my first apartment, and my second apartment, and his service was impeccable. He is the kind of broker who makes sure you know where the neighborhood dry cleaner is, and will get you a contractor when you need to do a renovation. Indeed, my first clients were very grateful for my service-oriented attitude. That is, I assumed they were grateful because they referred. I did a high-end rental and got three referrals from tha...