New franchise builds buzz around brand

Bug Realty agents drive ladybug-painted Beetles

Bug Realty’s marketing plan is all about buzz — and not the sound that bees make.

The company seeks to stir up consumer interest from its branded Volkswagen Beetles painted like ladybugs, its line of promotional clothing with the word "bug" on the chest, and its customized Apple iPhones in a ladybug motif: red with black spots.