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Trulia widget promotes localized listings on Topix

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Listings aggregator Trulia has developed another widget the company says will help it tap into the "long tail" of visitors to hyperlocal sites by promoting listings tailored to geographic location. Trulia's new dynamic widget is scheduled to launch today on Topix, a Web "news community" that rounds up links to news stories and blogs, and helps users find and discuss them at the local level. The dynamic widget will show Topix users a selection of listings in their area, although Trulia says it is not syndicating listings to Topix because clicking on the widget will take users to Trulia. The new widget is the latest embeddable tool developed by Trulia to help the company generate traffic from about 50,000 partner Web sites, Chief Executive Officer Pete Flint said. Those tools also include a more sophisticated publishing platform that allows visitors to sites like the St. Petersburg Times to search for more than 2.5 million listings through Trulia. "We'...