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Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

(This is Part 2 of a three-part series. Read Part 1, "Specialization's the name of the game," and Part 3, "Become resource for all things home ownership.") Does your Web site have the "wow" factor? If not, here's how to get it. Last week's article looked at the number one reason that agents fail miserably online: They fail to create a specific target market. Another reason that agent Web sites fail to produce results is that they lack the "wow" factor. If you want to create a "wow" experience for your Web users, follow the steps below from Michael Russer, the author of Online Dominance. Once you have established what your niche will be, the next question to ask is, "Do my Web visitors immediately know that my Web site is the perfect fit for them?" In most cases, agents have their pictures on their home page and some information about the area. This is what everyone does. If you're doing what everyone else does, y...