Industry News

Little voices drive an agent crazy

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Editor's note: Inman News would like to introduce the first column in what will be a regular series from well-known real estate blogger and broker associate Kris Berg. It has been one of those weeks. If there was ever a career that took multitasking to extremes, it is real estate. The little voices just never give it a rest. When was the last time you updated that Web site? Haven't twittered much lately, have we? Why does the face in your Facebook look suspiciously like a default question mark, doofus? Two whole friends! My, aren't we the popular one? OK, fine. Today I will focus on the technology side of the business, if only to get my feedreader off my back. Run the comps, open the escrow, write the offer, nag the lender, show the homes, call for feedback. Blog, dang it! Wait, you're right. Today I will focus on the foundation of our business -- the people. The back-office stuff can wait. You do remember you have an ad deadline looming, don't you? Are you waiting for ...