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Trulia launches vertical ad network

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Real estate search and marketing site Trulia.com has launched a real estate ad network to allow real estate brokers, lenders and other advertisers to target home buyers and sellers on multiple real estate niche sites with a single point of contact for billing and reporting. The Trulia Ad Network makes it simple for advertisers to achieve targeted reach across a large number of relevant Web sites, while helping publishers capitalize on the growing movement of real estate ad dollars online, said Trulia Chief Executive Officer Pete Flint. Advertisers can use Trulia Ad Network to target audiences by city and ZIP code at partner sites that include Oodle, Homes & Land and The Savvy Source. Trulia says that advertising partners will have access to 10 million monthly unique visitors across the company's network of targeted real estate sites. The company says Trulia.com attracts 4.5 million unique visitors a month, and that 72 percent plan to buy a home in the next 12 mon...