Q: I own a large apartment complex. I’m worried about the effect of an online message board on my business. Hosted by a large Internet service provider, the message board solicits input from tenants about housing issues, and there’s currently a string of messages concerning my complex, complaining about the rent, security-deposit return practices, and general management. Two posters have written rambling, flaming rants about our employees and business practices. This is very damaging stuff if it’s read by prospective tenants.
Brand Story by Sarnen Steinbarth