Industry NewsTechnology expands to Portland

Company offers real estate search, referral network

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Real estate search site has expanded outside of Washington state to include Portland property information. The company, which works on a referral basis by connecting consumers with real estate professionals at other brokerage companies, now features about 85,000 homes and condos for sale at its search site, including 35,000 Portland-area properties. The site incorporates interactive mapping and displays details about the proximity of schools, parks, transit stops and restaurants to selected properties. Consumers can subscribe to get updates on price changes for properties and can save property notes. Users can search within specific neighborhoods at the site and they can choose from agents in Estately's referral network by anonymously viewing competing offers. The company has an agent-ranking algorithm that narrows the list of agents for a given area, and Estately staff research these agents and conduct interviews with some agents in developing its referral ...