Industry News

Indiana Jones and the Google ranking

Letters From the Home Front

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

I accidentally used a keyword yesterday. I'm pretty sure I didn't accidentally use a meta tag, because I don't know what that is. But if I did, I'm sorry. I promise to clean it up. If I am not careful, I might find myself Googleable, and everyone will want to list their home with me! Or so, I'm told, they should. My local paper runs a weekly column on real estate written by a local broker. It is a different broker each week and is usually the office manager, president or owner of one of the big boys. This week the article was devoted to blogging and the author chose to go with the Indiana Jones theme. Now, I totally get the nexus between the tale of a death-defying adventure hero and the real estate blogger -- that's just too obvious. What I am having trouble with is the message. The "ark," it seems, is a page-one search result from Google. Moreover, this page-one ranking is "the greatest treasure an agent can give their clients." No, the greatest tre...