SAN FRANCISCO — On the first floor of the six-story Regus building, nestled in San Francisco’s tech-savvy Folsom Street district, a hallway lined by an assortment of contemporary furniture in vivid hues of bright green, yellow and orange leads to double silver doors.

Chatter and laughter fill the air as small groups of workers congregate around computers and a table full of food. It’s "Breakfast Thursday" — the day when a chosen employee brings food for the entire staff of about 17 at Roost, a company that offers a real estate search engine for consumers powered by multiple listing service data that is shared by participating real estate brokers.

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