BrokerageIndustry News

Real estate company makes the news

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

In the fall of 2006 -- when housing sales had cooled, but before "credit crunch" became a household term -- Alex Perriello had some advice for Realtors gathered in New Orleans for their annual convention. Don't leave it to the news media to tell the story of what's happening in your local market, the president and CEO of Realogy Real Estate Franchise Group said, because news outlets emphasize the bad news. Last month at Real Estate Connect San Francisco, Perriello was singing the same tune. He said consumer confidence in real estate has been shaken by alarming stories that, because they are focused on national statistics, don't reflect local market conditions. While some media outlets undoubtedly do a better job than others at covering their local housing markets, the perception that the media cannot or will not give the industry a fair shake is a common one. In the fall of 2007, Prudential Georgia Realty decided to take matters into its own hands, launching a ...