Real estate company makes the news

Prudential Georgia videos have look, feel of media reports

LIVE NOW: Inman Connect San Francisco
Tune-in now to catch the livestream. Don't miss this chance to see real estate leaders tackle the industry's top problems.

In the fall of 2006 — when housing sales had cooled, but before "credit crunch" became a household term — Alex Perriello had some advice for Realtors gathered in New Orleans for their annual convention.

Don’t leave it to the news media to tell the story of what’s happening in your local market, the president and CEO of Realogy Real Estate Franchise Group said, because news outlets emphasize the bad news.