Industry News

Real estate leads: a long-tail tale

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

The spam and the phone calls just keep coming from those companies that promise to put my blog on page one of Google. I am on page one, and in the number one positions for the keywords that they are trying to sell me, and it isn't as wonderful as it sounds. It makes me look smart but doesn't pay the bills. Agents who want their sites to come up number one in the search engines may not understand what that really means. It generates traffic, which is good, but it isn't the same as generating revenue. Traffic can be labor intensive, and time has to be spent "capturing leads" that are a challenge to "convert." When people use Google to do a search they use all sorts of search terms to get what they want. I track the search terms they use to find my blog so that I know what to write about. I want buyers and sellers to contact me so I don't have to spend my time chasing leads. The best clients I have are not the people who find my site by typing the name of ...