Cool real estate Web tools

New technology helps attract eyeballs

At Real Estate Connect, Brian Boero, Dustin Luther and Kelly Roark outlined 90 different ways you can use technology to improve your business. Today’s column hits the highlights.

Agents today face numerous challenges when it comes to technology. Which solutions really work? How can I convert more leads from the Web? What do I need to do to motivate visitors to return to my site repeatedly?