Industry NewsTechnology

Staying local on the Web

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

There are some big Web sites that consumers can use to search for homes or read blog posts written by real estate agents. They can ask questions, rate answers, rate agents, find property values and get information about specific neighborhoods. There is a lot of user-generated content on the sites generated and donated by agents across the county who believe that the content will result in business for them. It is the agent content that makes the sites work -- without it there is no site. The sites continue to attract agent bloggers by publishing success stories. It works, and the sites have a cult-like following of agents who swear by them but who have never tried having a blog of their own, and believe that they are only successful because of the site, when it could be that they are successful because of the great content they provide for consumers. Are big national real estate Web sites really the best place to have a blog or other content? Are agents getting the most o...