Remember some of the early plays on the Internet? The big ones in real estate were made by media giants, the print folks who were looking for a way to hedge their bets that classified revenues would tank.
Few of these efforts could be considered resounding successes. Our industry play (Homestore, now Move Inc.) used a combination of cash, warrants and an "all in the family" pitch to keep us engaged.
Alas, those were days filled with fantastic promises. Too few were kept.