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NAR steps into social media

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A National Association of Realtors job posting for a "social media manager" has touched off a maelstrom of online commentary at several real estate blog sites. Depending on whose comment you read, the new position should either be applauded as a move to bring the association up to speed in engaging in online industry conversations; raise questions about whether the motives are to squelch Realtors' digital dialog rather than promote it; or be condemned for arriving at the Web 2.0 party too late. Among the job duties, according to the post at "Monitor real estate industry and related social media, facilitate NAR's participation in external blogs and social media," and "maintain, evolve and enforce NAR's social media policies and guidelines." The individual will also train association staff and its elected leaders on how to write for blogs and other social media, monitor the association's existing blogs while building new ones as need...