BrokerageIndustry News

Redfin rolls out new services, cost structure

Brokerage is offering unlimited free tours

High-tech brokerage company Redfin has elevated its level of services and pricing as part of a retooling, the company announced today. The move represents a step toward more traditional real estate brokerage services by a company that has built a reputation for its streamlined online offerings and deep discounts."There is now no major personal service that a traditional agent offers that Redfin doesn't," said Glenn Kelman, Redfin CEO, in a statement. "This is our shot at the mass-market. We've taken everything we've learned about what consumers want from online and personal service to create an offering that has more of both." The new service offering includes free home tours to prospective buyers with no commitment to use Redfin as a broker. Previously, the company had charged a $250 fee for agent-led home tours after the first two free tours. The company had earlier tested out the beefed-up service offering in the Seattle market. "We can offer a no...