OpinionBrokerage

The real estate realignment

Perspective: Roadmap to Recovery

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Editor's note: Inman News this week announced a major editorial project, the Roadmap to Recovery, focused on the future direction of the real estate industry. Click here to find out how to participate in this project. In this piece, real estate consultant and former Inman News president Brian Boero discusses the likelihood of major changes for the brokerage industry: pain ahead, but also gains for those who remain. Real estate and politics have a lot in common. They're big, complicated people businesses driven by sales and marketing. But there are other similarities that help explain the past 10 years in real estate and suggest a model for change in the coming year. The U.S. Congress usually has low public approval ratings. They are pitifully low at the moment. According to a recent CBS News/New York Times poll, only 15 percent of Americans approved of the body's job performance. Yet time and again the same citizens who express this disapproval send their own senator or cong...