“We sell ads, not houses.” Everyone in the real estate industry has heard Spencer Rascoff say this time and again. The Zillow team was adamant: “We’re just a media company.”
News Corp (or “Rupert Murdoch,” if you’re feeling more dramatic) is buying Move. A few quick thoughts … This is a good thing. Move was eating Zillow’s dust for too long. As part of News Corp, the company (and, most notably, realtor.com), will get a shot of energy and talent that it needs very badly.
It’s 2013. If you’re running a real estate brokerage, things are looking better than they have in a long time. And if you’re a brokerage marketing VP or technology director, you are likely facing the first year since 2007 when you can look forward and invest.