Industry News

Making real estate ‘guacamole’

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

I was once showing a home that boasted numerous fruit trees in the backyard. "Look!" I said to my clients, pointing to the avocados. "A guacamole tree!" Then, I gleefully called their attention to a lime-bearing specimen. "A margarita tree!" This is when the wife laughed, "Isn't it funny how Kris only sees trees for their end product?" Actually, it's good business. I have a vision. It is nearing the end of the year, and I have been spending some time on our annual business plan. This year, the business plan has elevated importance since it represents our first as an independent brokerage. We didn't make the transition from broker-associates to broker-owners for a higher commission split; we took the plunge in order to be more successful, and we recognize that at the heart of our success is the success and delight of our clients. So, I have been thinking a lot about the mission statement lately. You can't have a strong building with a f...