BrokerageIndustry News

Return to old ways won’t save real estate

Roadmap to Recovery Q&A: Manuel J. Iraola

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Editor's note: Inman News has embarked on the "Roadmap to Recovery," an editorial project that seeks to engage you, the readers, in charting a course for the future of the real estate industry. Click here for more details. The following is an Inman News Roadmap to Recovery Q&A with Manuel J. Iraola, president and CEO for Homekeys, a company that offers online real estate tools and services: Q: Imagine how the real estate industry will be different when we recover from the current downturn. A: The economic downturn is exacerbating the situation, but the reality is that it is only the tip of the iceberg. Prior to the downturn our industry was in the midst of a major transformation, as changes in consumer behavior and new technologies were driving innovations that we had not seen during the last 50 years. What we used to refer to as normal will no longer be normal. It will not be business as usual anymore. Prior success no longer guarantees the future viability ...