It must be something in the water. Or maybe its just the fact they

It must be something in the water. Or maybe it’s just the fact they’re working in one of the most competitive real estate markets in North America.

Whatever it is, it seems like Vancouver-based Realtors are really pushing the envelope when it comes to new media marketing (see Video isn’t just about listings).

Kye Grace is one of those Realtors. He recently completed a marathon open house: three days nonstop, embedding himself in a downtown luxury condo he was trying to sell.

But what makes this open house story different was he conducted it entirely online.

Grace live-streamed the entire 72 hours over the Internet on his Web site, He used the video-streaming service to connect with potential buyers through the embedded chat window and fielded questions through other social media tools like Twitter.

It’s just this sort of creative thinking around marketing that’s going to get you and your listings noticed these days.

Certainly, there’s no doubt Grace also benefited himself from the healthy media attention his endeavor attracted — the local television channels and newspaper all picked up his story.

He even turned the idea into a revenue opportunity, offering up sponsorship opportunities to local vendors to come in and talk about their products and services, too.

The idea that you can adopt all the means and methods the mainstream media has had at its disposal to accomplish your own marketing goals is one of the most powerful and defining paradigm shifts brought about by the use of social media in real estate.

Originally posted on the Future of Real Estate Marketing blog. Joel Burslem is vice president of content at Inman News.


What’s your opinion? Leave your comments below or send a letter to the editor.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription