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Roost changes up their game

Perspective: From the Future of Real Estate Marketing blog

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We haven't heard much from Roost, the IDX-driven search portal, as of late. Last we heard of them they had redesigned their search pages to deal with a growing overabundance of search filters (see Roost Redesigns Search Results). But news this week that they have expanded the markets they serve (see Roost Makes Its Nest in Jacksonville, Fla.) caused me to go back and take another look at the Web site. Turns out they've been really busy. Roost has totally revamped the way that listings are displayed on their site. Under the old system you'd get an abbreviated property description and a handful of photos. For more information you'd click through to their preferred broker's landing page for that individual property. While I always liked the speed and functionality Roost provided, this aspect of the search experience was always somewhat problematic. Any time you pass off that visitor to the broker site the problem is those landing pages are a mixed bag -- some look half...