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Real estate tech heads to the small screen

Perspective: From 1000Watt blog

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Editor's note: This item is republished with permission of the author. Click here to view the original. The announcement of the iPhone 3G S this week adds confidence to my belief that real estate Web sites as we know them are a legacy platform. The handheld device will be the locus of real estate technology innovation in the coming years. The inherent "limitations" of the small screen are in fact liberating for the people who count: end users. These are the folks too often forced to slog through a chopped salad of links, footers and gratuitous content served up by SEO-obsessed product teams. The small screen concentrates the developer mind and compels a better experience. And, for now, the mobile platform is relatively free from ads. This is changing fast, but even when mobile advertising matures it is likely to be less disruptive than what users have come to expect on the big screen. Early data suggest they may even be more effective. Most importantly, the experien...