Industry NewsTechnology

Screen capture a boon to broker biz

Video tutorials reel in agents, Web visitors

Every business with a Web site (that's probably you) can benefit from tutorials on how to use and navigate the site. This includes a real estate broker Web site. Not only are tutorials helpful in training agents and employees on using the site (and showing others at trade shows and Tupperware parties), they make it easy for potential clients to see the site's value. A potential client who does not know how to use your Web site to its fullest potential, or experiences frustration navigating it, will likely never be a client. And they'll probably never come back to the site. Traditionally, companies have relied on text instructions on the Web site, frequently asked questions (FAQs), and static screenshots to explain a site's benefits. There are three main problems with these methods: 1. Copy. It is often difficult and costly to produce text that effectively communicates how to use a Web site. Even if it is well written, like bicycle instructions, most folks get frustrated r...