Correction: Coldwell Banker reports that it did have a TV advertising presence in first-quarter 2009 — it began a TV ad campaign on March 30, the final day of the first quarter.

One month after launching a branded YouTube channel, Coldwell Banker Real Estate LLC says the site now offers 1,700 videos and has attracted more than 200,000 visitors.

Coldwell Banker’s YouTube channel, "On Location," has been among the top 10 most-viewed branded channels on YouTube since its launch, the company said, thanks in part to the more than 1,300 original videos uploaded by its brokers and agents.

The real estate franchisor says it worked closely with YouTube and parent company Google to develop a customized framework. The site is the first branded YouTube channel to automatically serve up local results to visitors based on their general location.

Coldwell Banker is a finalist for an Inman Innovator Award in the "Most innovative brokerage or franchise" category (see story).

While Century 21, Coldwell Banker, ERA and Prudential had almost no TV advertising presence during the first quarter of 2009 — Coldwell Banker reports that it began a TV ad campaign on March 30, the final day of the first quarter — brokerage franchise giant RE/MAX ran national television ads throughout the first quarter and also uses YouTube, Twitter, Facebook and LinkedIn (see story) to promote its brand.


What’s your opinion? Leave your comments below or send a letter to the editor.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription