The making of real estate hybrids

Commentary: Parallels with the news industry

Journalists and real estate professionals have long shared an image problem.

The stereotypes are a fixture in fictional TV shows and in the movies: the reporter who lies, cheats and/or steals to get the Big Story; the agent who will do anything — trampling ethics and laws and in-laws — to close that Big Sale.

The perceptions about the below-limbo levels to which professionals in these industries will stoop is pervasive, and especially ironic because trust and reputation are cornerstones for the success of these professionals and their industries as a whole.