Better Homes and Gardens Real Estate LLC has relaunched its year-old consumer Web site, reducing the amount of space devoted to branding and raising the visibility of property search in order to drive more traffic to affiliates.

"Our old site used too much of the home page real estate for branding so consumers were very confused as to what they should do first on our site," Jason Steele, vice president of interactive marketing said in a blog post.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top