Better Homes and Gardens revamps site

Company: Too much branding left consumers confused

Better Homes and Gardens Real Estate LLC has relaunched its year-old consumer Web site, reducing the amount of space devoted to branding and raising the visibility of property search in order to drive more traffic to affiliates.

"Our old site used too much of the home page real estate for branding so consumers were very confused as to what they should do first on our site," Jason Steele, vice president of interactive marketing said in a blog post.