Forging real estate relationships online

Letters From the Home Front

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

Recently I was registering for RE Bar Camp in San Francisco, which will precede the Inman Real Estate Connect San Francisco conference in August, when I once again was overcome with whimsy and cleverness.

After dutifully filling in the little boxes with my credentials — name, e-mail, Twitter account, and shoe size — I was prompted to "say something cool." So, I typed: "something cool."