Industry NewsTechnology

Taking social media beyond square one

Foursquare brings real-world hangouts to the Web

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Editor's note: Meet Gahlord Dewald at the upcoming Real Estate Connect conference in San Francisco, which runs from Aug. 5-7, 2009. He will be available to meet with conference attendees from 12:30 p.m. to 1:30 p.m. on Thursday, Aug. 6, in the Palace Hotel's Ralston Room. Click here to send him a message. New social media properties seem to be focusing more and more on specific purposes instead of broad overarching suites. More like Twitter and less like Facebook. A new entrant that you're likely to hear about (if you haven't already) is Foursquare, a social media property built around the idea of exploring your city. In this article I'll describe Foursquare as it is today and give some thoughts on how you might use it in your real estate marketing. Keep in mind that Foursquare, like CoTweet (see column), is in beta and will likely change quite a bit in the coming months. Here's your chance to play with a new tool early. What is Foursquare? Foursquare is built around...