Agent-review sites gaining ground

More consumers going online to snoop agent reputations

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Inman Connect New York | January 29 - February 1, 2019

If they were looking for someone to handle the biggest financial transaction of their lives, you’d think that most people would ask for something more substantial than a thumbs-up from the guy down the block.

Not that neighbors aren’t to be trusted — friend-to-friend recommendations hold a time-honored place in the marketplace, and recent studies show them to be the most-often-used method of finding an agent.