Agent-review sites gaining ground

More consumers going online to snoop agent reputations

Get Smarter. Grow Your Referral Network.
Limited seating available for Inman Connect San Francisco

If they were looking for someone to handle the biggest financial transaction of their lives, you’d think that most people would ask for something more substantial than a thumbs-up from the guy down the block.

Not that neighbors aren’t to be trusted — friend-to-friend recommendations hold a time-honored place in the marketplace, and recent studies show them to be the most-often-used method of finding an agent.