Layar tech now available for iPhone

From Future of Real Estate Marketing

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Augmented reality (AR) is definitely one of the hot new mobile technologies right now. Augmented reality, simply put, is the layering of data on top of the visual output from a smartphone’s camera. This has big implications for all kinds of local search tools, but particularly in real estate.

Layar is a European company that has developed a platform that helps developers customize and build these data layers (see Layar MARS browser supplements reality on Sellsius blog).