Rethinking the assisted-living model

Senior housing should be place to play, not die

Big plans for business in 2018?
Give yourself the tools to own the new year at Connect SF, July 17-20, 2018

Earlier this year, Steve Gurney was filling out an application for a small apartment. One of the things his new landlord wanted to know was which funeral home to contact if he died.

Gurney wasn’t moving into an ordinary apartment — he was going to an assisted-living facility, where the units usually are occupied by older people who aren’t terribly sick but nonetheless need help with day-to-day activities.

Gurney isn’t elderly — he’s 43, married and has two children. He’s in good health.