Understanding home seller behavior

Mood of the Market

You might recall from last week that a new friend of mine, Danielle LaPorte, wrote a guide to finding your "style statement" — a two-word phrase that "define(s) the true you." While LaPorte’s style statements describe the subject individual’s aesthetic and world view, I couldn’t help trying my hand at creating a few homebuyer profiles based on this principle. While a true style statement might be a phrase like "elemental power," I came up with style statements of typical homebuying behavior like "Decent DIYer" and "Righteous Nit-Picker."

With sellers, more than buyers, their selling style is not necessarily their usual, personal style of interacting with the world. We’re specifically talking here about their style of thinking about this particular experience and transaction of selling their home.