'Happy birthday' from your market

Conversations trumping listings on social media sites

LIVE NOW: Inman Connect San Francisco
Tune-in now to catch the livestream. Don't miss this chance to see real estate leaders tackle the industry's top problems.

SAN DIEGO — In the free-flowing and informal world of social media, Realtors may stir up more business by wishing a colleague happy birthday, or snapping a picture of an encounter with a snake, than by blatantly promoting listings on sites like Twitter and Facebook.

That’s been the experience, at least, of Mike Parker — a genial Realtor from Northern Kentucky who shared his social media expertise with colleagues at the National Association of Realtors’ annual convention in San Diego.